Google's this quarter results are stellar ,not as stellar as Apple's,but its not kid's stuff to earn $9 Billon profit straight secound quarter this year as they are stating the fact 97% of the revenue came from advertisements alone.Do we know what kind of advertisement generating this much amount of money ?
Let's take a look.
If you wondered where Google gets all that money from – it seems the answer is mostly the financial services sector. Searches for 'cheapest homeowner loans' or 'remortgage with bad credit' can bring in up to $50 per click for the search giant. That's $50 per click – so not necessarily even a web user who goes on to be a customer.
An analysis by internet marketing specialists WordStream has identified the top 20 industry sectors for the most popular keyword ads on Google searches with intriguing results.
However radical and technically innovative Google might want its public profile to be, it's the plain old insurance industry that accounts, by these calculations, for a whopping 24% of the top 10,000 keywords – and pays an estimated $54.91 per click for the most competitive keywords. Loans come in second at 12.8% with a top cost-per-click of $44.28, and mortgages 9% and $47.12. As WordStream's Larry Kim wrote in a blog post, it's because "these industries can afford to pay a lot to acquire a new customer".
However radical and technically innovative Google might want its public profile to be, it's the plain old insurance industry that accounts, by these calculations, for a whopping 24% of the top 10,000 keywords – and pays an estimated $54.91 per click for the most competitive keywords. Loans come in second at 12.8% with a top cost-per-click of $44.28, and mortgages 9% and $47.12. As WordStream's Larry Kim wrote in a blog post, it's because "these industries can afford to pay a lot to acquire a new customer".
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