CNNIC ,China Internet Information Network Center , is the official Chinese state agency in charge of registering and managing internet domains (.CN) and traffic. Every six months, the research department of CNNIC publishes a set of reports providing the latest information on the development of China’s internet sector. They are considered the most detailed source of data, but also the least credible. Nevertheless, CNNIC’s semi-annual reports do provide an overview of China’s internet trends and insights to its future.
General Internet Population
In July, CNNIC released its 28th edition of China’s Internet Development Report, recording growth of the general internet population and across each sector, from group-buying to social networking. Overall, China’s netizens reached 485 million users by the end of June, almost twice America’s 245 million netizens. Growth rates are now declining every half-year, with a current internet penetration rate of 36.2%.
China’s Internet Users are Young
Predictably, when internet users are broken down according to age groups, the youth population (ages 10-29) dominated with 56.8% penetration. Statistics show that older demographic groups have been slow to adopt the internet, although it’s interesting to see a slight increase within the 50-59 year-old bracket. Over 57% of China’s internet users are under 30.
Mobile Internet Rising
Mobile internet users are continuing to grow, with 317.68 million current users. But like the general internet population, its growth is also on a declining trend (red doted line), signaling a slow down of Chinese internet growth. According to some analysts, these are pre-symptoms of a market bubble that could take the form of a Chinese dot-com crisis.
Why not use the Internet?
China’s population is nearing 1.4 billion, but a large cross-section of its population is still not accessing the internet. CNNIC called attention to six main reasons why in the graph below.
source:techrice
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